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Webflow shows their product in action so subscribers know what to expect. ILIA Beauty showcases their product in action with real people. There’s nothing like an animated GIF to show off how your product or service works. We used a faux video GIF to draw attention to our video and get subscribers interested in clicking to see more. Xfinity places their GIF further down in the email to draw their subscribers in and encourage them to scroll. Grammarly uses a subtle animation to draw attention to their offer. Grab your subscribers’ attentionĪdding animation in email with a GIF is a great way to grab your subscribers’ attention, point them toward an action you want them to take, or keep them scrolling to make sure they get your whole message. Whether you prefer a hard “G” or like to rhyme GIF with a certain brand of peanut butter, let’s look at why GIFs are so useful in emails. What are the benefits of animated GIFs in email? While there is still some debate as to how you actually pronounce “GIF,” most will agree that GIFs can be an excellent marketing tool. Animated GIFs are enjoying a renaissance both on the web and in email marketing. In the internet’s early years, GIFs (and the marquee and blink tags) were the primary method of adding movement to a web page.Ī lot has changed since the 1990s. Similar to how a flipbook works, GIFs rapidly display a series of images to produce the illusion of motion. More importantly, though, GIFs can be animated. Due to wide support across browsers and email clients, GIFs have been a popular image format since the early days of the internet. GIF, which stands for Graphics Interchange Format, is an image format developed by CompuServe in 1987. How to make animated GIFs with Adobe Animate.

So how can you get in on this action? In this blog post, we’ll cover: According to our 2020 State of Email data, 51.28% of marketers said they’re using animated GIFs at least sometimes in their marketing emails. Enter: Animated GIFs in email.Įmail marketers are increasingly turning to animated GIFs in email to provide extra visual interest in their messages.

But with so much competition for subscribers’ attention, you need to get creative about how to entice readers to click through and care about your message.

Enterprise Plan Boost collaboration and drive resultsĪs an email marketer, you’re always trying to improve your campaigns through the use of copy, design, and images.

Litmus Plus Automate testing to ensure quality.

Litmus Basic Build error-free, effective emails quickly.

All Plans See solutions for companies of all sizes.

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